I just finished reading a post by John Jantsch at Duct Tape Marketing. He was talking about his top seven ways of digging yourself out of a recession. After reading his tips I found that I’ve implemented three of them already. The others are on my short list now. Read the full article here.
When we changed focus from studio photography to on-site commercial work, we had to change our marketing strategy. In the past we had a calendar of promotions for holidays, seasons, senior portraits, babies & bellies, and sports. Networking played only a small part in our program. Our new emphasis on architectural and custom home photography [...]
I recently attended a network meeting that centered on working from home. The single greatest issue was – how do you let your customers know that you are a home based business? My answer is that I DON’T. Unless a customer asks specifically where my studiio is located, I never bring it up. Dr. Ivan [...]
