Stuart Kiefer had an interesting article on the BusinessWeek Small Business blog yesterday. He discussed using customer loyalty rewards to ultimately reduce your marketing costs. Take a look at it and let us know what you think.
I just finished reading a post by John Jantsch at Duct Tape Marketing. He was talking about his top seven ways of digging yourself out of a recession. After reading his tips I found that I’ve implemented three of them already. The others are on my short list now. Read the full article here.
by Hiett Ives, Show Dynamics Your company has a booth at a Business to Business trade show. What questions do YOU ask passing delegates to identify qualified leads? Three potential approaches to use: The Chit-Chat Approach. You smile and ask them, “How’s the show?” The problem with this approach? It usually nets you a, “Great!” [...]
